DSTNCMPPremium Partner
FROM GOOD IDEAS TO OLD BEERS.
June 3, 2025 By Wolfgang Weiler
THE Opening of theDstnCmp²⁵
Now I really don't know which session to start with on Wednesday. The pitches from the moderation teams for the seven thematic tracks were at the opening night of the DSTNCMP25 were so imaginative and creative that I found myself more and more at a loss after each of the three-minute self-promotions. And then there are also the expert presentations from the netzvitamineAKADEMIE to choose from!
38 SESSIONS AND WORKSHOPS IN JUST TWO DAYS
The same is likely true for many of the approximately 250 participants in the DSTNCMP25 in Düsseldorf. This was especially true for the roughly one-third of newcomers who were attending a DestinationCampfor the first time. Talkmaster Bernhard “Börnie” Lingg, as eloquent as ever, kicked off the 15th DestinationCampin the Trinkaus Auditorium at K20. The equally eloquent keynote speaker, Bernd Reutemann, received prolonged applause even before the pitches began for his appeal “Staying the Course in Agile Times—Strategically Important, Humanly Right” .
The coach, management consultant, visionary, bestselling author, trained chef, and hotelier proved to be a paragon of creativity and was happy to share his experiences with the audience. His life motto is to bring joy to people, inspire them, and charm them with service excellence. He advocated for a “service-oriented approach” and a “positive atmosphere.”
EMOTION AS A PERFORMANCE BOOSTER
What matters most is “how we do things.” Drawing on numerous examples from his daily life and his experience as a coach of an international youth MTB team, he demonstrated how even small emotional gestures and reactions can boost performance. Emotionality becomes a performance booster.
I just care a little more about people than others think is necessary. I take the time.
THERE'S ALWAYS A WAY TO MAKE THINGS EASIER
For Bernd Reutemann, it’s all about eliminating unnecessary procedures and processes to free up time for more important things. That’s why “Weglass-Wednesday” was introduced: Every Wednesday, the team considers what could be eliminated. “There’s always a way to make things simpler, more efficient, and more noticeable.” Above all, the positive feedback is important. And the question:
How can we help each other be more successful?Actively helping others and giving our time triggers the release of oxytocin—the “cuddle hormone”—in the brain, boosts dopamine, and increases serotonin, the “happiness hormone.” These are important neurotransmitters that strengthen social bonds, foster trust, and regulate social behavior. Bernd Reutemann: “Sometimes, all it takes is simply letting someone go ahead of you in line at the supermarket checkout. Or honoring the ‘Guest of the Month.’”
GET ONE PERCENT BETTER EVERY DAY
It’s not about making everything better all at once. It’s better to prioritize by importance, focus on one thing, make practical changes to it, and then evaluate the results. Getting one percent better every day also leads to success. He plans to explain how to do this in the in-depth session on Wednesday afternoon .
Given his background in sports, Bernd Reutemann recommends a six-week cycle: train for six weeks and then take six weeks to assess your progress.
The participants of the DSTNCMP25 can now test the effect for themselves: At the end, they received an A5 card. On it, they are asked to write, “I will put this into practice within the next six weeks.” Bernd Reutemann promises, “I’ll support you as you put this into practice. I’ll definitely be in touch.” Anyone who keeps the card during the DSTNCMP25 will also receive a small jar of homemade strawberry jam.
ZIGZAGGING TO THE ALTBIER
The participants were then led on a zigzag route through Altstadt, Carlstadt, and Friedrichstadt to the evening’s second venue, Design Offices Fürst & Friedrich. In the rooftop lounge, Düsseldorf’s local breweries—Füchschen, Kürzer, Zum Schlüssel, Schumacher, and Uerige —served their Alt beers. Together, they market these under the brand name "Altbier United".
Jens Ihsen, head of tourism, praised the merger as proof of the city’s strong economic climate. For Peter König, owner of the Füchschen Brewery, “Altbier United” is also an example of Düsseldorf’s collaborative business culture. Sophie Hinkel, a young master baker and a fifth-generation family business owner with no fewer than eight bakeries in the city, emphasized the business-friendly climate in the state capital.
THAT'S ONE WAY TO TURN FIVE
In the end, as a self-confessed wine drinker, I tasted all five beers and agreed with the Düsseldorf beer experts on the following order: Start with “Füchschen” (a kind of “women’s beer”), then move on to Kürzer, followed by Schlüssel’s beer, then Schumacher, and finally Uerige.
IMPRESSIONS from the day
CC-BY netzvitamine GmbH/ Johannes Leistner
CC-BY netzvitamine GmbH/ Johannes Leistner