DAY 3 #DCHH18
Conclusion and Appeal #DCHH18: Serenity!
The 8th DestinationCamp in Hamburg concluded on Sunday with six excellent "scenario workshops". Thematically, it was as diverse as the 18 sessions on various topics. However, from all positions and insights, an overarching theme emerged, a motto, perhaps even an appeal: SERENITY!
While the previous year's DestinationCamp had concluded with an almost defiant insistence on "the human factor" as the crucial cog in the human-machine system, participants at DCHH18 demonstrated a grounded self-assurance:
Above all, it is important to actively manage balances: personal work-life balance. The balance between the quality of stay for tourists and the quality of life for locals. The equilibrium between technically feasible virtual offerings and sensory analog experiences.
Along the customer journey, there are many starting points for automation and digitalization, and with them, requirements will change, and some work steps and jobs will be eliminated – but the freed-up capacities could be used to intensify other tasks. For example, brand maintenance, improved quality control, and a more intensive focus of DMOs on the needs of guests and locals. This is also considered the "life insurance for the DMO".
The focus on analog counterparts to the widely promoted digitalization possibilities and future visions became clear in many places. At the same time, an increasingly pragmatic approach to the questions and challenges of digitalization also emerged. Destinations and platform operators even developed a model for shared data usage and data profiling in an anonymized data hub. However, even such desirable developments still need to overcome prejudices and fears, require time – require SERENITY!
MyDMO 2025 utilizes the possibilities of AI for tailored offers (adapted to feelings, motivations, account balance, age, etc.). Its tasks include designing the experience space, networking various experience spaces, and context-based data management.
The Tourist Office of the Future was also designed. It transforms into the flagship store of the town or region, serves as a meeting point for guests and locals, and its employees are passionate brand enthusiasts and excellent local experts.
The red group developed a concept for the Health Resort of the Future, where the longing for intense nature experiences, personal attention, positive self-perception, and a willingness to change are perfectly reflected and can also be realized – thanks to a measured digitalization of processes.
What constitutes success in our careers, the yellow group asked itself, and defined various variables: flexibility in space and time, individualized working hours, cultural change, creating meaning, communication, problem-solving, conflict resolution, and reflection skills.
In the ideal database, all data converges – both data released by the guest, and data collected by the platform and maintained by the destination. The consolidation and dissemination of data in this collaborative data hub system is governed by a licensing model with different cost and access regulations, while ensuring all necessary anonymization.
At the Magic Round Table, participants discussed future visions and innovation potential, possibilities for further developing the "Round Table" format, cross-industry training and know-how platforms, cross-sector collaboration, and career questions for young participants. One of the many results, which was also voted on online in the plenum: in 2019, there will be a session where women first stand and speak at the table, and men sit at the back and are only allowed to listen, after which the roles will be reversed. "Just do it" is the preferred mindset. Indeed: SERENITY!
New from 2019: DCHH is moving! At the request of many participants, DestinationCamp will be moved from weekends to weekdays starting in 2019. This leaves weekends free for family – or for exploring the Hamburg metropolitan region. Save the Date: Wednesday, May 22 to Friday, May 24, 2019!
This year's Werkschau the detailed results of DestinationCamp 2018, is expected to open in August.
And here is the video summary of Day 3! The 2018 video documentation is presented on the third day by ST. ELMO'S Tourismusmarketing, Parkster, and Schöler Druck & Medien:
