CARDS & MESSENGER SERVICES – PETRA TANNER & RAMON RAM

MAY 4, 2024

Team Cards, Local Resident Cards, and Messenger apps are essential components of a modern tourism management portfolio

From guest cards offering discounts and exclusive experiences, to team cards that help boost employee morale, to advanced communication tools for customer interaction—the tourism industry is undergoing a comprehensive transformation driven by digital innovations.

Presentation by Petra Tanner (NumBirds) and Ramon Ram (feratel)

Expanding touchpoints and making effective use of Cards and messaging apps has a positive impact on employee retention and tourism sentiment within a region. Cards are the key to exclusive experiences and discounts; at the same time, they are a valuable source of data for communication on an equal footing. By analyzing the collected data, destinations can better tailor their offerings to the needs and preferences of their stakeholders. Residents feel cared for, engaged, and understood.

Team Cards for Employee Satisfaction

The introduction of Team Cards is an innovative way to increase employee satisfaction and retention . These cards offer employees a range of benefits and discounts tailored specifically to their needs. Such programs help foster a strong corporate culture and reduce employee turnover.

Resident Cards to Foster a Positive Attitude Toward Tourism

Resident cards are a valuable tool in the context of a tourist destination. They serve to extend the benefits offered to visitors to residents as well, which increases residents’ satisfaction. The discounts and benefits provided by a resident card are a key component of a positive attitude toward tourism.

Optimizing Communication Through Messenger Marketing

The introduction of modern communication tools makes it possible to interact with cardholders effectively, quickly, and in a targeted manner. In addition to the traditional newsletter—which remains the most trusted channel—the integration of messaging services such as WhatsApp significantly contributes to improving internal communication processes and offers further benefits for internal communication.

By using messaging services as a communication channel, destinations can quickly inform employees and locals about updates, gather feedback, and foster stronger connections and a sense of community. This is particularly valuable for organizing team events or quickly disseminating important company news.

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