DESTINATIONS BUSINESS UNIT - SIMON DREFS

May 10, 2024

Data can be fun—says Holidu

"Don't be fooled by the seemingly dry title: Data can be fun—especially when it's already processed." With this motto, Holidu participated in the DSTNCMP²⁴as a co-exhibitor with netzvitamineAKADEMIE. With its new business unit for destinations, Holidu aims to make online sales as pleasant and successful as possible for destinations and hosts.

Thoughts from Simon Drefs

Facts AND Figures on Booking Behavior

Instead of dry data analysis, Holidu in Bregenz provides relevant insights into information-seeking and booking behavior: Hardly any core function of the DMO has changed as much over the past decade as guest booking. Whereas visiting the tourist information office or picking up the phone used to be the norm, today’s guests make their reservations while sitting at their laptops at work or on their cell phones while riding the subway.

Digital booking channels have become the norm

The digital transformation of booking behavior is considered complete, and digital booking has established itself as the most sustainable option. It is a channel that must be leveraged to attract more guests to the region. However, simply offering a digital booking option is often no longer enough to meet users’ diverse needs.

Flexible work arrangements, pandemics, growing demand for sustainability, and much more: Holidu is constantly facing new disruptive changes that are significantly altering booking behavior. Not to mention the expectations of mobile digital natives for an intuitive booking experience.

Identify the elimination criteria and highlight the pitfalls

So what are guests actually looking for these days, and how can we meet these expectations in real time? Are there any deal-breakers or pitfalls to avoid?Holidu will address thesequestions during its presentation on Wednesday morning (under the theme “Trendy Marketing Opportunities”).

Holidu provides data-driven insights into modern user behavior and the advantages regional websites have over booking portals, and presents examples of how projects are implemented with DMOs to turn the challenge of adapting to constantly changing user behavior into a strength for the DMO.

The Holidu Smart Destination Data Center

Other questions in this context: What does user behavior look like when booking experiences? Howcan experiences and events be marketed in a user-friendly way, andwhat synergies exist with the lodging sector?

Everything available in the Holidu Smart Destination data cabinet will be made available to participants in the session "Platform Economy and Experience (H)opping."

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