BUSINESS UNIT FOR DESTINATIONS - SIMON DREFS

May 10, 2024

Data can be fun – says Holidu

"Don't be fooled by the seemingly sober title: data can also be fun – especially when it's already prepared." With this credo, Holidu is also a venue partner for the netzvitamineAKADEMIE at DSTNCMP²⁴. With its new Business Unit for Destinations, Holidu aims to make online sales for destinations and hosts as pleasant and successful as possible.

Presentation by Simon Drefs

Figures AND Facts on Booking Behavior

Instead of dry data analysis, Holidu provides in Bregenz relevant insights into information and booking behavior: Hardly any core function of DMOs has changed as much in the last decade as guest mediation. Where once a trip to the tourist information office or picking up the phone was standard, today the booking guest sits in front of their laptop at work or on their mobile phone in the subway.

Digital Booking Path Has Become Established

The digital transformation in booking behavior is considered complete, and the digital booking path has established itself as the most future-proof way. It is a path that must be actively utilized to bring more guests to the region. However, merely offering a digital booking path is often no longer enough to meet the diverse demands of users.

Flexible working conditions, pandemics, increased sustainability needs, and much more: Holidu is constantly exposed to new disruptive changes that significantly alter booking behavior. Not to mention the expectation from mobile digital natives for an intuitive booking experience.

Identify the Knockout Criteria and Highlight the Pitfalls

So what are guests actually looking for today and how can these demands be met in real-time? Are there knockout criteria and pitfalls that should be avoided? Holidu aims to answer these questions in its presentation on Wednesday morning (thematic track "Trendy Marketing Potentials").

Holidu provides data-based insights into what modern user behavior looks like, what advantages regional websites have over booking portals, and shows examples of how projects are implemented with DMOs to transform the challenge of adaptability to constantly changing user behavior into a strength for DMOs.

The Data Cabinet of Holidu Smart Destination

Further questions in this context: What does user behavior look like when booking experiences? How can experiences and events be distributed in a user-friendly way and what synergies exist with the accommodation sector?

Everything found in the Holidu Smart Destination data cabinet will be made available and discussed with the participants of the session "Platform Economy and Experience (H)opping".

Further Information