DSTNCMPPremium Partner
DATA INTEGRITY
ON FEBRUARY 18, 2026, BY ROBERT KLAUSER
From a driver of complexity— —to a strategic advantage
Guest data, content, movement profiles, booking information, AI-powered content delivery: Never before have tourism organizations been as data-driven as they are today. And never before has the question been more pressing: Who is actually in control?
Robert Klauser will address these questions in his keynote presentation for the “Data Sovereignty and Compliance” session on Wednesday. The managing partner of infomax websolutions GmbH in Grassau has been addressing the challenges of the digital (tourism) world for over 25 years. He is particularly interested in the impact of digitalization on value creation in the tourism sector as well as on corporate structures.
Data storage does not equate to data sovereignty
Many destinations use a wide variety of systems—CMS, data hubs, CRM, booking platforms, newsletters, analytics tools, and AI applications. However, data sovereignty does not arise automatically from data storage.
Data sovereignty is determined by interfaces, role models, contractual structures, and architectural principles. At the same time, regulatory frameworks such as the GDPR, the Data Act, the AI Act, and NIS2 are tightening requirements for transparency, documentation, and governance.
"Impuls" highlights a strategic leadership task
Robert demonstrates why data sovereignty is not merely an IT detail or a data protection issue for DMOs and tourism companies, but rather a strategic management task. By examining typical vulnerabilities in destinations, he highlights where the real risks lie—from platform dependencies and unclear data processing arrangements to AI tools lacking governance.
The focus is on the following questions: How can digital sovereignty be shaped in concrete terms? What architectural principles ensure control, auditability, and future-proofing? And how can compliance evolve from a mandatory requirement into a competitive advantage?
This keynote presentation aims to provide guidance, identify clear areas for action, and offer a practical look at the digital infrastructure of tomorrow—for decision-makers who want not only to digitize their destination but also to strategically secure its future.
MORE INFORMATION
This presentation offers a preview of the session "Data Sovereignty and Compliance in the Digital Environment" in the track "Using Digital Data Effectively. "