CREATIVE AND FUTURE WORKSHOP
Creative and Future Workshop 2012 - Updates at a glance
In 7 days, it's happening - DestinationCamp is entering its second round! In recent weeks and months, we have been busy working and negotiating, discarding some ideas, developing others, and most importantly, incorporating feedback from the 2011 participants.
Now it's time to provide another brief overview of all the changes for 2012 and what awaits the participants of the second Creative and Future Workshop in Tourism:
Keynote on Friday Evening
For the first time this year, the event will open with a keynote by Hasso von Düring (TUI Leisure Travel GmbH). In light of new markets, distribution channels, and the growing self-confidence of destinations, the sales professional will critically ask: Who holds the power?
Scenario Workshop on Sunday
Since last year's group work sometimes led to overlaps and the extensive interim results from Saturday were somewhat diminished, this year we will continue the 6 thematic workshops on Sunday as well, thereby focusing even more on the outcomes: in 6 scenario workshops, a practice-oriented example will be selected for each topic, and opportunities, challenges, and alternative courses of action will be developed for it. Against this background, the results documentation will also be much more comprehensive and detailed than last year – the fundamental considerations and solutions for the future will be followed by a concrete example as a comprehensible "storyboard".
New Location
To enhance the networking atmosphere on Friday evening and make the transition to the bar area easier for those interested, this year we have chosen the 25hours Hotel HafenCity for the welcome, topic introductions, and keynote. The 25hours is just a few minutes' walk from the ISM (where the workshop will take place on Saturday and Sunday) and provides us with its newest event space. Naturally, ample catering (buffet, soft drinks, beer, sparkling wine, and wine) will be provided.
Topics and Moderators
We have also professionalized in this area and will only finalize the moderators now (after the survey has concluded). The moderators and the exact titles of the 6 theme tracks will be presented in detail on Friday evening. Just a sneak peek: in addition to Georg Ziegler, Head of B2B at HolidayCheck, and Jens Oellrich, Managing Director of Tourismuszukunft - Institute for eTourism, Bernhard Lingg, Managing Director of silberstern pictuers&stories and stadium announcer for the Four Hills Tournament, and other renowned moderators will also be involved.
Saturday Evening Program
A dedicated menu, shorter waiting times, and direct access to the night program – there's not much more to say about that. Read more here: On the Reeperbahn until half past midnight...
HamburgCard available on site, discounted travel, etc.
Special tickets from Deutsche Bahn and Lufthansa, our event airline, will again be available in 2012. Additionally, each participant will receive a HamburgCard for the weekend, allowing you to leave your car behind, invest taxi money in nightlife, and rest your legs.
Music and catering between workshops
(Almost) everything as usual. Café del Mar legend VARGO will motivate us with selected sounds for fresh actions and new ideas, while Panem et Salis will provide delicious food and drinks. And: samova will welcome you on Friday evening with selected tea cocktails.
P.S.: It's worth staying until the end, as we have a small surprise prepared for you for Sunday lunch!
As always, we are here for you with any questions and tips – we look forward to seeing you!