TOPICS & MODERATORS
From Financing to Feel-Good Data
The time has come: the topics for 2013 have been finalized. As in the previous two years, an online industry survey was conducted in the run-up to DestinationCamp to assess current hot topics and determine the workshop themes.
This year, Claudia Brözel and Cornelius Schäfer from Eberswalde University of Applied Sciences analyzed the suggestions and feedback from the open-ended questions—we’d like to take this opportunity to thank them very much!
The detailed results and the breakdown of responses by industry segment will be available on Friday evening.
The overarching theme for 2013 is "Structure"—this term was repeatedly mentioned in connection with all clusters and has thus been highlighted as a priority for this year. Here are the identified topic areas, selected quotes from the survey, and the respective moderators and mind mappers:
Financing: From Hartz IV to Self-Made Millionaire
(Moderator: Ute Dallmeier | Mind mapping: Ansgar Jahns)
- How can DMO funding become (more) independent of politics?
- Public-Sector Tourism Financing: New Concepts, New Approaches, Successful Models!
- Are there any PPP models for collaboration between local governments and the local tourism industry?
- For which of a destination's responsibilities must / may public funds be provided?
- The new self-image of the tourism industry calls for a redefinition of the role of government—as an enabler rather than a regulator!
Feel-Good Data: From Big Brother to Big Grandma
(Host: Andreas Feustel | Mind mapping: Christoph Schulte-Drevenack)
- What is good content, and how should it be presented?
- Data Protection, Tracking, Benchmarking
- How can we use guest data, movement information, and reputation management to create new experiences?
- "Destination Mashup" - Cross-Destination Activities and Their IT Infrastructure
- Guest Services Through the Integration of Various Data Sources
- "FROM BIG DATA TO MINI DATA" – don't just accumulate everything; select only what's relevant. How? Where's the line?
Expertise: I'm Not Cheap After All
(Host: Bianca Spalteholz | Mind mapping: Julia Jung)
- How relevant is Google Hotel Finder, really? Is using it a blessing or a curse? Do we really need another metasearch engine that only looks at prices?
- To what extent do employees represent a brand even in their free time?
- How do reviews affect a hotel's occupancy rates and conversion rate?
- Is the shortage of skilled workers due to the fact that no one is willing to pay for quality anymore?
Organization: The Pack and the Intruder
(Moderator: Asma Semler | Mind mapping: Ilka Leutritz)
- How do I motivate employees? Team leadership in the context of CSR (Corporate Social Responsibility).
- On the topic of generational transition: What approaches are there to breaking down outdated organizational structures—for example, in tourism associations—and rethinking decision-making authority?
- DMOs caught between market demands and political decisions. How does a DMO deal with political demands when they conflict with market requirements?
- How can the hotel and restaurant industry attract skilled workers who have the necessary expertise and are willing to work for low pay?
- How can the local community be involved in hosting the event?
Collaboration: The Enemy in My Bed
(Host: Roland Fricke | Mind mapping: Thorsten Reich)
- How is digitalization affecting DMOs and their way of thinking?
- Regional Networks / Tourism Associations
- Is the DMO still relevant as a distribution channel at all?
- Destinations and Tourism Policy—What Would an Ideal Collaboration Look Like?
- What say does the hotel industry have in the matter?
Brand Management: "Mia san mia"
(Moderator: Michael Domsalla | Mind mapping: Eric Horster)
- Does hotel classification still make sense in the age of social media, review sites, and other platforms for sharing opinions?
- Competition Among Destination Brands—Measuring Benchmarks
- Can new brand experience environments strengthen the brand?
- Brand Stores as In-Store Experiences That Build Customer Loyalty?
So, another very diverse mix awaits us this weekend. And after this long winter, the statistical likelihood of good weather is on the rise ;) With that in mind, Happy Easter!
P.S.: If you'd like to get a little "taste" of it, you can find the 2012 exhibition here.