TOPICS & MODERATORS
From Financing to Well-being Data
It's time: the topics for 2013 have been set. As in the two previous years, an online industry survey was conducted in advance of DestinationCamp to evaluate current hot topics and determine the workshop themes.
This year, the evaluation of proposals and feedback from the open questions was carried out by Claudia Brözel & Cornelius Schäfer from Eberswalde University of Applied Sciences – a big thank you to them at this point!
The detailed results and the distribution of responses by industry segment will be available on Friday evening.
The main theme for 2013 is "Structure" – this term was repeatedly mentioned across all clusters and thus highlighted for this year. Here are the defined topic areas, selected quotes from the survey, and the respective moderators and mind mappers:
Financing: Between Hartz IV and Self-Made Millionaire
(Moderation: Ute Dallmeier | Mindmapping: Ansgar Jahns)
- How can DMO funding become more independent from political influence?
- Tourism financing in the public sector; new concepts, new approaches, successful models!
- Are there PPP models for collaboration between local authorities and the local tourism industry?
- For which destination tasks should/may public funds be provided?
- Tourism's new self-perception calls for a redefinition of the role of politics – Enabler instead of regulator!
Feel-good Data: From Big Brother to Big Grandma
(Moderation: Andreas Feustel| Mindmapping: Christoph Schulte-Drevenack)
- What constitutes good content and how should it be prepared?
- Data Protection, Tracking, Benchmarking
- How can we utilize guest data, movement information, and reputation management for experience development?
- "Destination Mashup" - Cross-destination activities and their IT infrastructure
- Guest Service through the Linking of Various Data Sources
- "FROM BIG DATA TO MINI DATA" – don't hoard everything, but select strategically. How? Where is the dividing line?
Competence: I'm Not Cheap
(Moderation: Bianca Spalteholz | Mindmapping: Julia Jung)
- How relevant is Google Hotelfinder truly? Is it a curse or a blessing to engage with it? Do we still need a metasearcher that focuses solely on prices?
- To what extent do employees represent a brand even in their free time?
- What impact do reviews have on a hotel's overnight stay figures and conversion rate?
- Does the shortage of skilled workers stem from a reluctance to pay for quality?
Organization: The Pack and the Intruder
(Moderation: Asma Semler | Mindmapping: Ilka Leutritz)
- How do I motivate employees? Team leadership in the spirit of CSR (Corporate Social Responsibility).
- Topic: Generational Change: What solutions exist to dismantle old organizational structures, for example in tourism associations, and to rethink decision-making powers?
- DMOs in the tension between market demands and political decisions. How does a DMO handle political requests when they conflict with market requirements?
- How can the hotel and gastronomy sectors attract skilled personnel with expertise who are willing to work for low wages?
- How can the local population be involved in hospitality?
Cooperation: The Enemy with My Bed
(Moderation: Roland Fricke | Mindmapping: Thorsten Reich)
- What impact does digitalization have on DMOs and their way of thinking?
- Regional Networks / Alliances in Tourism
- Is the DMO still relevant as a sales channel?
- Destination and tourism policy - what could ideal cooperation look like?
- What say does the hotel industry have?
Brand Management: Mia san mia
(Moderation: Michael Domsalla| Mindmapping: Eric Horster)
- Does hotel classification still make sense in the age of social media, review portals, and other exchange platforms?
- Competition between Destination Brands - Measuring Benchmarks
- Can new brand experience worlds strengthen the brand?
- Brand Stores as on-site customer retention experiences?
So, another very diverse mix awaits us this weekend. And after the long winter, the statistical probability of good weather is increasing ;) In this spirit, Happy Easter!
P.S.: If you'd like to get a little "taste" of it, you can find the 20 Werkschau here.