Topics & Moderators 2019

April 2, 2019, by Maren Gutmann

From the data economy to trends to the tried-and-true Magic Roundtable

Here they are: this year’s DestinationCamp topics and our fantastic moderators. An exciting lineup awaits you, ranging from the data economy and trends to the tried-and-true Magic Roundtable.

We’re thrilled by the many ideas and thoughts you’ve submitted. As always, these were evaluated with professional support from Claudia Brözel and Marco Bohland of Eberswalde University of Applied Sciences, and the topics were assigned to the sessions and moderator teams in collaboration with our editor, Wolfgang Weiler from Projekt D.

Curtain up! Here are the topics you can look forward to at the 9th DestinationCamp in Hamburg:

Data Economics in Tourism

Hosts: Guido Sommer & Carsten Gersdorf

  1. Open Data: From Theory to Practice
  2. How Are AI and Voice Search Changing Demand?
    Expert Insight: Christian Vollmert
  3. Augmented Analytics and Agile Market Research
    Expert Insight: Jan Hecht

Trends: What's Coming? What's Here to Stay?

Hosts: Oliver Puhe & Cornelius Obier

  1. Mobility Trends
  2. Trends, Offers & Experiences
  3. Communication Trends

Actively Shaping Change

Hosts: Sybille Wiedenmann & Sebastian Gries

  1. Addressing the Skilled Labor Shortage as a Joint Effort
    Expert Insight: Elmar Müller
  2. Destination as a Place to Live, Spend Leisure Time, and Work
  3. Successful Change Management

Digitalization & Society: A Matter of Attitude

Hosts: Dirk Schmücker & Eric Horster

  1. New Business Models
    : Expert Insight by Edgar Kreilkamp
  2. Ethical Issues in Digitalization
    : Expert Insight by Detlef Horster
  3. Digitalization and Sustainability

Marketing Realignment

Hosts: Bastian Hiller & Niels Dörje

  1. Brand Strategy: Impact on Content Development
    Expert Insight: Martin Schobert
  2. Tourism Advertising: How Much Tradition Can the Future Handle?
  3. Knowledge Management in Tourism Networks

A space for active discussions on equal footing

Hosts: Claudia Brözel & Kirsi Hyvaerinen


The tradition of “gathering in a circle” dates back to prehistoric times. In the past, people would gather around a fire to speak respectfully with one another, make important decisions, discuss problems, and seek solutions. The MagicRoundTable offers exactly this kind of space—one that we rarely have access to anymore—for conversations on equal footing and with mutual respect. The participants set the agenda: you bring your topic to the table—along with the people you’d like to discuss it with.

  1. Magic happens in conversation: it's anything but small talk
  2. MagicRoundTable: Women Only
  3. MagicRoundTable: Men Only