CONCLUSION DSTNCMP²⁵

ON June 05 by Wolfgang Weiler

The DSTNCMP²⁵ has concluded - the next one is in Brixen in May 2026

How can a new stage in tourism be ignited? Can valid theses for reorganization be derived from the diverse theories and findings of the two-day DSTNCMP²⁵ in Düsseldorf? Or can principles for overarching strategies even be formulated?

The documentation of an internationally staffed "deep dive session" on the third day of the 15th DestinationCamp will need to demonstrate how a new stage in destination tourism can be ignited. The WERKSCHAU²⁵ will be published at the beginning of August and documents all results of this year's industry meeting from June 3rd to 5th in North Rhine-Westphalia's state capital.

The quasi last session of this year's DestinationCamp had posed the question of which principles might characterize a "new understanding of tourism." Based on an impulse from Catharina Riess, Head of the Media House at Vienna Tourist Board, and statements from international tourism destinations, tourism professionals from Malaga, Luxembourg, Berlin, Graubünden, Brixen, Timmendorfer Strand, St. Peter-Ording, South Tyrol, Schladming-Dachstein, Hamburg, and of course Düsseldorf, have considered what the structural and organizational future of destination tourism could look like.

"Deep Dive Session" on a New Understanding of Tourism

On Thursday, as on the previous day, after the two workshops in each of the seven thematic strands and two lectures in the netzvitamineAKADEMIE, three deep dive sessions were on the program in the afternoon: "Leadership is a learnable art," "What do we do with all the data hubs?" and "Principles of a new understanding of tourism."

In addition, there were again guided tours of "Düsseldorf's New Center," "Little Tokyo," and the modern "Media Harbor." Alternatively, participants could also use the conference venue's rooms as a co-working office.

netzvitamineABEND AT THE NACHT RESIDENZ

The highlight of thethird day of DSTNCMPwas the now-traditional netzvitamineABEND. As usual, the location was kept secret until the very last moment, so the guests were quite surprised when they were led to the “Nachtresidenz” in the heart of Friedrichstadt. That evening, one of the city’s hottest clubs was entirely dedicated toDSTNCMP²⁵.

The motto was "Black & White," the dress code chic, the atmosphere filled with sound and laser light. But first, at the white tables on the dance floor, there was a brilliant four-course menu featuring a versatile appetizer platter, filled Panzerotti, black-feathered chicken or baked cauliflower with paprika and asparagus sauté, and finally, a mille-feuille of vanilla ice cream and berry salad.

DSTNCMP²⁵ Award for Allgäu Skilled Workers Campaign

And then the three winners of the DSTNCMP²⁵ Challenge Cup were honored. Creative solutions and activities are recognized with this award by the jury and the audience.

The applause of the participants was measured with a sound level meter and added to the jury scores: The winner was the campaign "This is where I belong!" by the family-run Allgäu corporate group "Lerch Genusswelten". Since 2019, they have successfully recruited young, motivated apprentices from all over the world with this campaign.

Second place went to the campaign "Schellsch halt mol!" by Hochschwarzwald Tourismus GmbH. It encourages guests to ring the doorbells of locals and ask for information. Third place was awarded to vJourney GmbH with "Travel Beyond All Borders", a VR goggle rental system for senior and nursing homes.

SAVE THE DATE: MAY 05 TO 07, 2026 IN BRIXEN/ SOUTH TYROL

Then the air vibrated, the DJ played captivatingly loud dance music, the vibes and bass thundered between the meter-thick walls, and high above, the confetti bomb exploded. With a final grand circle dance to "Angels," the DSTNCMP²⁵ came to an end.

The WERKSCHAU²⁵, featuring reports from the sessions and working groups, will be published at the end of August 2025 and can be requested here. The next DestinationCamp will take place from May 05 to 07, 2026, in Brixen/South Tyrol.

IMPRESSIONS from the day
CC-BY netzvitamine GmbH/ Johannes Leistner