DSTNCMP-PREMIUMpartner
LINKING BRANDS
FASHION MEETS DESTINATION
Where experience becomes wearable – a bold path to new tourism marketing
With Stoked & Woke x Zillertal, we demonstrate how modern tourism marketing works today. No classic advertising, no interchangeable merchandise product available everywhere.
The hoodie and T-shirt collection was exclusively developed jointly by both brands – limited and inextricably linked to the cooperation. It conveys the Zillertal not as a logo, but as a lifestyle: something you wear, feel, and show.
The Stoked & Woke Crew experienced the Zillertal themselves, wore the pieces on-site, and made it tangible how a stay truly feels.
Complemented by digital activation and mutual integrations, an approach emerges that reaches young target groups through lifestyle, values, and wearable experiences – and inspires them to experience the Zillertal themselves.
Our project presents the Zillertal not as a destination, but as a feeling – seen through the eyes of a young community. With an exclusively developed fashion collection, authentic on-site experiences, and content that lives on in everyday life, tourism becomes wearable. This makes the Zillertal accessible, contemporary, and relevant for a generation that doesn't just consume brands, but lives them.