DSTNCMPPremium Partner
LINKING BRANDS
FASHION MEETS DESTINATION
Where Experiences Become Portable—A Bold Approach to New Tourism Marketing
With Stoked & Woke x Zillertal, we’re showing how modern tourism marketing works today. No traditional advertising, no generic merchandise you can buy on every street corner.
The hoodie and T-shirt collection was developed exclusively by both brands in collaboration—it’s a limited edition and inextricably linked to the partnership. It conveys the Zillertal not as a logo, but as a way of life: something you wear, feel, and show off.
The Stoked & Woke Crew experienced the Zillertal for themselves, wore the pieces there, and gave a real sense of what a stay there is really like.
Combined with digital activation and cross-platform integrations, this creates an approach that reaches young target audiences through lifestyle, values, and immersive experiences—and inspires them to experience the Zillertal for themselves.
Our project presents the Zillertal not as a travel destination, but as a feeling—as seen through the eyes of a young community. With an exclusively designed fashion collection, authentic on-site experiences, and content that lives on in everyday life, tourism becomes accessible. This makes the Zillertal approachable, contemporary, and relevant to a generation that doesn’t just consume brands—it lives them.