BETTINA BÜLTE

Founder and Managing Director at G&B Travel and Hospitality
For over 20 years, Bettina has been helping shape the development of tourist destinations around the world. Whether in Africa, the Middle East, or the Alps, one of her key priorities is to equip tourism service providers with the tools they need to identify and engage relevant target groups and to specifically meet their needs during their stay. As a member of the board of directors of one of Switzerland’s most successful Alpine destinations, she is committed to sustainable strategies.
In her role as a lecturer at the Swiss Hotel Management School in Lucerne and as a member of the advisory board of the Institute for Tourism and Leisure at the University of Applied Sciences of Graubünden, she is passionately committed to equipping the next generation of tourism professionals with the skills everyone needs to successfully advance this industry.









