BETTINA BÜLTE

Founder and Managing Director at G&B Travel and Hospitality
For over 20 years, Bettina has been shaping the development of tourist destinations worldwide. Whether in Africa, the Middle East, or the Alps: A central concern for her is to equip tourism service providers with the tools to identify and address relevant target groups and to specifically meet their needs during their stay. As a board member of one of Switzerland's most successful alpine destinations, she is committed to sustainable strategies.
In her role as a lecturer at the Swiss Hotel Management School Lucerne and as an advisory board member of the Institute for Tourism and Leisure at the FH Graubünden, she enthusiastically strives to empower the next generation of tourism professionals with the skills they all need to successfully develop this industry.








