REAL TALK ON DAY 1

More than 90% of the total 172 participants attended the welcome event last night – a good start, I would say.

After the welcome and introduction of the project team, the results of the industry survey were presented, which also form the topics for today's workshops:

• Between Monarchy and Democracy – Political Commanders and Mercenaries (Politics & Funding)
• Teamplay Destination Marketing (Collaboration & Cooperations; new professional fields & tasks)
• Can Oberstaufen be Coca Cola? (Brand Building & Management)
• Guests = Buyers – Role of DMO in Sales (Product Development & Sales)
• Hotel Industry's Fight for Survival (Quality Management; Positioning & Pricing)
• Innovation as a Driving Force (Innovations & Trends)

This was followed by a presentation of the modified Barcamp concept and some general organizational notes, before participants registered for the first sessions. The most important takeaway of the evening: “Show your true colors!” and “You can't get in here without a colorful dot!” ;)

We look forward to today's discussions and will report back again…