AT GOOGLE ON ABC STREET

As expected, the content initially revolved around topics such as Google Maps, Google+, Business View & Co.

The 15 participants initially received exciting input from Jens Wille, Managing Director of Ubilabs from Hamburg, who regularly organize the Google Business Breakfast.

For me personally, it was once again important to put the topic of Google infrastructure and the status quo of digital tourism marketing on the agenda. Because time and again, we read the question on Google Places detail pages and Google+ profiles: "Is this your business?" - tourism service providers are therefore urged to claim and carefully maintain their "master data" in the Google inventory system.

"The integration with Google+ was one of the central changes during the Google Maps relaunch some time ago." - that's what Malte Will told us, who is responsible for "Maps for Business" at Google in Hamburg and was our host that morning.

The enrichment of social data at POIs is therefore a key added value of the new map generation. Because map data can no longer be understood as two-dimensional: Google Glass is the next evolutionary stage in information provision: "The journey goes into the sphere - not into the map!" - according to one participant. And: Technology is brought so close to people that it disappears.

Conclusion: it's not the technology that disappears, but only "the technical aspect." On the contrary: the simplification of (search) processes, especially in a mobile context, could make us even more dependent than we already are.

It might therefore make sense to discuss the question at DestinationCamp: "How do I survive in a few years in a foreign city if my battery is dead?" ;-)

Finally, many thanks again to Ubilabs for the excellent organization and to Google Hamburg for the delicious breakfast!