FROM MESSAGE TO KNOWLEDGE TRANSFER
It's that time again in 9 days
The Creative and Future Workshop is kicking off its fifth round. All the topics, along with the moderators and mind-mappers, have now been finalized.
As in 2013 and 2014, the online industry survey was analyzed by Claudia Brözel and Lydia Band from Eberswalde University of Applied Sciences. Thank you so much for your support!
NEW this year is that the focus on six thematic areas has been further developed into various formats, allowing the event to cater even better to the varied needs of participants . The six thematic strands have now been transformed into six types of workshops, each of which will address a specific set of topics in four sessions on Saturday. This has also allowed us to expand the range of topics covered at #dchh15.
Here’s a sneak peek at the mind mappers and moderators, along with a brief overview of their four session topics for Saturday. As always, you’ll have the chance to meet all the participants and learn about their topics in person on Friday evening after the keynote!
DEVELOPING SOLUTIONS: "Bringing the Checklist to Life" (Individual Workshops)
(Host: Cornelius Obier | Mindmapper: Philipp Meier)
- Collaborative Work as Part of Implementation Processes in Destinations Using Online Tools
- Organizing Knowledge Transfer in Destinations: Approaches to Systematizing the Exchange of Experience and Expertise in the
- Destination Management: Division of Responsibilities in Destination Management; Implementing Strategies and Plans Through a Division of Responsibilities – Control Mechanisms for Destination Managers
- Monitoring Implementation and Success: Compiling Figures, Data, Facts, and Information for Policymakers and Decision-Makers
LEARNING: "Experts Among Us" ( Keynote Presentations)
(Moderator: Eric Horster | Mind Mapper: Alena Mergner)
- From Public to Private Funding of DMOs: Still a Must in the Change Process? – Expert: Alexander Schuler
- Integrating Digital Initiatives into the Existing Marketing Mix – Expert: Edgar Kreilkamp
- Developing content marketing strategies regardless of existing and new channels – Expert: Michael Domsalla
- The Future and Innovation of Marketing in the Context of Digitalization – Expert: Oliver Puhe
5 YEARS OF DCHH - A LOOK BACK: "Successes and Lessons Learned from the Results" (Case studies on projects that have been implemented or launched)
(Host: Ute Dallmeier | Mind map creator: Ansgar Jahns)
- Customer Focus – Does Targeting Specific Audiences Work? – Expert: Anja Wendling
- The LMO Business Model – From Wanting to Being Able – Expert: Carolin Ruh
- Tiki Taka for Managers and Teams – Leadership Insights –Expert: Georg Overs
- Can We Build a Brand? – Experts: Michael Domsalla with Jana Bombarding
MAGIC ROUNDTABLE: "Inspiration and Creativity Through Dialogue" (Niche Topics & Spontaneous Creativity)
(Moderators: Claudia Brözel & Uwe Lübbermann | Mind map creator: Wiebke Koch)
The "Magic Roundtable" is a new, open-format discussion forum—in an initial round, each participant is given 1 minute of speaking time (which can also be "given away") to help determine the topics for the discussion.
Time “melts” like a talking stick made of ice… and the participants decide who they’d like to listen to and who actually gets to speak. A new form of interaction at DestinationCamp, for all “spontaneous creatives” and “chatty types.”
CREATION: "Strategically Moving Forward..."
(Development of a Creative Brief)
(Moderators: Martin Päsler & Andreas Ruthemann | Mind map creator: Nicola Zindler)
- Good Advertising – Bad Advertising: A Closer Look at the Nuances of Sample Campaigns; Q&A: Which ads do you think are particularly good or bad? And why? Analysis of the examples
- The Art of Briefing: There can be no good creative work without a good brief; WHO do I want to tell WHAT to, and HOW? Positioning/Strategy (The Courage to Differentiate / Defining Target Audiences)
- The Right Channel for the Right Message: WHERE Do I Share WHAT? The Myth of Digital Media; Print Is Far From Dead!
- Creative Techniques: Reading and Understanding Briefs Correctly; Searching for and Finding Ideas
KNOWLEDGE SHARING: "Chatting as equals" (discussion groups)
(Moderator: Konstantin Andreas Feustel | Mind Mapper: Christoph Schulte-Drevenack)
- Just a quick moment to save the world... – The fully digitized destination: new technologies, location-based services, ever-increasing amounts of data, business intelligence... What can I do? What must I do?
- (I Can't Get No) Satisfaction – A vacation is more than just a bed: Designing exciting products, creating authentic services, developing quality, fostering cooperation—innovation as the (last) chance for the destination.
- Who's going to pay for this? Grand visions meet empty pockets: Funding models for the future. What's already in place, what works, and what will still make sense in the future?
- This will not be an easy journey: Change management—old structures clash with new demands, shifting from a lone wolf to a team player and from an observer’s role to genuine collaboration.