TOPICS & MODERATORS
Change – From Guest to Product
You seized your chance to make DestinationCamp your forum again - we received many topic suggestions. And here are the votes!
With the support of Claudia Brözel & Lydia Band from Eberswalde University, this year's online survey was professionally evaluated, assigned to moderation formats, and divided into 6x3 workshops. This allows the Creative and Future Workshop in Tourism to enter its 6th round – here are this year's topics and their moderators & mind-mappers:
DEVELOP SOLUTIONS
(Bringing the checklist to life)
Moderator: Cornelius Obier | Mind-mapper: Peter C. Kowalsky
- The DSO 2020: Tasks - Offers - Demarcation (Change from destination marketing to destination service / new sales tasks with synergy utilization, consolidation, and ensuring independence)
- Actively shaping change (Involving employees in change / requirements for management / employee organization / organizational structure / corporate leadership)
- Integration as an opportunity for tourism? (Integration of refugees / new skilled workers)
EXCHANGE EXPERIENCES
(Individual workshops)
(Moderator: Alexander Schuler | Mind-mapper: Mona Bessel)
- Talents in tourism (Training / further education / e-learning / talents vs. assessment centers)
- Certification Landscape vs. Practiced Quality (Quality tourism / definition / implementation / certificates / Service Q / measurability)
- (Large-scale) Events as a Reason to Travel? (when, how, and for whom are these (still) useful?)
THINK ANEW – BE CREATIVE (Creative sessions)
(Moderator: Uwe Frers | Mind-mapper: Ilka Leutritz)
- KPI next Generation (digital representation of brands & brands / success measurement & KPIs / continuation from 2015)
- Inspire - Present - Inform (Future of marketing / marketing strategies / content strategy)
- The Appeal of Tourism (creating new jobs / filling vacancies)
LISTENING (Keynote Speeches)
(Moderator: Helge Fahrnberger | Mindmapper: Alena Mergner)
- State-of-the-Art Marketing (viral marketing / guerrilla marketing / out-of-home / WhatsApp / Snapchat / Periscope / ...) Expert: Jochen Hencke
- Digital Trends of Tomorrow and Beyond (digital trends / new developments / a look into the future) Expert: Axel Jockwer
- From Guest to Smombie? (on-site digital services / Wi-Fi with location-based offers / video consultation / touch displays / beacons / ...) Expert: Martin Schobert
THE PRODUCT IN TRANSITION (Discussion Round)
(Moderator: Reinhard Lanner | Mindmapper: Carsten Gersdorf)
- Where have all the good guests gone? (changes in awareness and values / product development with & for the guest / characteristics and changes of the guest)
- Après without Skiing? (new offers in times of climate change / what to do if the snow doesn't come?)
- Rowdies on Hiking Trails? (trending topic mountain biking / bikers vs. hikers / product development under local challenges / right of way & insurance / signage, transport, ...)
MAGIC ROUNDTABLE (Niche Topics)
(Moderator: Claudia Brözel | Mindmapper: Ansgar Jahns)
For all "spontaneous creatives" and "informal conversationalists". Participants each have the opportunity in an opening round to determine the topics, with 1 minute of speaking time that can also be "donated". The time "melts" like an ice talking stick... and participants decide whom they want to listen to and who really gets to speak. New this year: The third session is a discussion round for young people (under 35 years old). It will be exciting to see what dynamics develop here!