TOPICS & MODERATORS
Transformation—From Guest to Product
You took advantage of this opportunity to make DestinationCamp your forum again—we received many topic suggestions. And here are the votes!
With the support of Claudia Brözel and Lydia Band from Eberswalde University of Applied Sciences, this year’s online survey was once again professionally analyzed, categorized by facilitation format, and divided into 6×3 workshops. This allows the Creative and Future Workshop on Tourism to enter its sixth round—here are this year’s topics and their facilitators and mind-mappers:
DEVELOPING SOLUTIONS
(Bringing the Checklist to Life)
Moderator: Cornelius Obier | Mindmapper: Peter C. Kowalsky
- The DSO 2020: Responsibilities—Services—Scope (Shift from destination marketing to destination services / new sales responsibilities leveraging synergies, consolidation, and ensuring independence)
- Actively Shaping Change (Involving Employees in Change / Requirements for Management / Employee Organization / Organizational Structure / Corporate Leadership)
- Integration as an Opportunity for Tourism? (Integration of Refugees / New Skilled Workers)
SHARING EXPERIENCES
(Individual Workshops)
(Host: Alexander Schuler | Mind mapper: Mona Bessel)
- Talent in Tourism (Training / Continuing Education / E-Learning / Talent vs. Assessment Centers)
- Certification Framework vs. Quality in Practice (Quality Tourism / Definition / Implementation / Certificates / Service Q / Measurability)
- (Major) Events as a Reason to Travel? (When, how, and for whom do these (still) make sense?)
THINK DIFFERENTLY – BE CREATIVE ( Creative Sessions)
(Moderator: Uwe Frers | Mind Mapper: Ilka Leutritz)
- Next-Generation KPIs (Digital Representation of Brands / Performance Measurement & KPIs / Continued from 2015)
- Inspire - Present - Inform (The Future of Marketing / Marketing Strategies / Content Strategy)
- Tourism as a Beauty Factor (New Employees / Creating Jobs / Filling Job Openings)
LISTENING (Keynote Presentations)
(Moderator: Helge Fahrnberger | Mind map creator: Alena Mergner)
- State-of-the-art marketing (viral marketing / guerrilla marketing / out-of-home / WhatsApp / Snapchat / Periscope / ...) Expert: Jochen Hencke
- Digital Trends of Tomorrow and the Day After Tomorrow (digital trends / new developments / a look into the future) Expert: Axel Jockwer
- From Guest to "Smombie"? (On-site digital services / Wi-Fi with location-based offers / Video consultations / Touchscreens / Beacons / ...) Expert: Martin Schobert
THE EVOLUTION OF THE PRODUCT (Panel Discussion)
(Moderator: Reinhard Lanner | Mindmapper: Carsten Gersdorf)
- Where Have All the Good Guests Gone? (Changes in Awareness and Values / Product Development for and with the Guest / Characteristics and Changes in the Guest)
- What About Life Without Skiing? (New Opportunities Amid Climate Change / What to Do When the Snow Doesn't Come?)
- Roughnecks on Hiking Trails? (Trending Topic: Mountain Biking / Bikers vs. Hikers / Product Development Amid Local Challenges / Right of Way & Insurance / Signage, Transportation, ...)
MAGIC ROUNDTABLE (Niche Topics)
(Host: Claudia Brözel | Mindmapper: Ansgar Jahns)
For all “spontaneous creatives” and “sewing-box chatterers.” In an opening round with 1 minute of speaking time—which can also be “given away”—participants each get the chance to determine the topics for the round. The time “melts” like a talking stick made of ice… and the participants decide who they’d like to listen to and who actually gets to speak. New this year: The third session is a discussion round for young people (under 35). It’ll be exciting to see what dynamics develop here!