CONCLUSION #DCHH19
Challenge accepted
After 18 sessions and 6 scenario workshops, the more than 240 participants of the 9th DestinationCamp in Hamburg agreed: "We accept the challenges."
Creating experiences, gaining insights, utilizing freedom – and thus, step by step, co-designing the destination as a valued living space for locals as well. Many DCHH19 participants saw these as the particular challenges facing the industry. In times of increasing digitalization, this also includes data management and the opening of data silos, as well as dealing with machine learning, artificial intelligence, and their consequences for jobs and the tasks of the destination. To address this, common concepts must be developed and forces must be combined.
Market participants can and must face competition in their respective environments or areas of responsibility in their own way, depending on their industry segment and budget.
6 Scenarios for Tourism Practice
The morning of the 3rd day of DestinationCamp was dedicated to presenting the results of Thursday's sessions. Afterwards, participants dispersed into the scenario workshops led by the six moderator duos.
During the sessions on the second day of DestinationCamp, the focus is on developing topics that have been identified and structured online beforehand. Traditionally, the exchange of expert knowledge and experiences, learning about new developments, tools, and trends, and the identification of root causes of problems are paramount.
In contrast, the scenario workshops on the final day are about teams concretely and goal-orientedly addressing solution approaches. The tasks for these workshops arise from the previous day's sessions.
In the two-hour scenario workshops, the 2019 participants faced ambitious challenges:
- Together, we are developing a master plan for DMOs regarding Open Data.
- We are building THE super app.
- We are envisioning the DMO of tomorrow from the perspective of tourists, service providers, locals, and politicians.
- How do we sustainably develop future-proof destinations using today's digitalization tools?
- We are developing a communication and media plan for the year 2025.
- What does the trend "Sharing not selling" mean for us in tourism?
After one camp, another begins
All ideas and results from the DestinationCamp will be featured in the Werkschau
.
netzvitamine Managing Director and organizer of the annual creative and future workshop, Benjamin Buhl: "For the 10th DestinationCamp, we will meet again from April 28 – 30, 2020, at the Chamber of Commerce in Hamburg. We thank our partners and are delighted that they are actively supporting us for this anniversary event as well."
Finale
neusta destination solutions, SAINT ELMO'S TOURISMUSMARKETING, and Schöler Druck & Medien present the conclusion of DestinationCamp:
