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ERIC HORSTER
PROFESSOR AT FH WESTKÜSTE
Prof. Dr. Eric Horster is a professor of International Tourism Management at FH Westküste and a member of the board of the German Institute for Tourism Research. His focus is on innovation management in tourism—ranging from data-driven decision-making and customer experience to open data and smart destinations. In both research and practice, he uses creative methods to design digital solutions that are effective and user-centered. With his academic and practical perspective, he provides new impetus for the industry’s digital transformation.
In a structured and practical way, and with a focus on what matters most, he demonstrates how data can be used wisely, decision-making processes improved, and new forms of collaboration developed. His publications and activities can be found at eric-horster.de
West Coast University of Applied Sciences
We need a hunger for innovation. Relying solely on external funding breeds complacency. Ultimately, the market decides what constitutes innovation. An open culture of innovation brings partners closer together. The result is something greater than the sum of its parts.