DSTNCMP-PREMIUMpartner
ERIC HORSTER
PROFESSOR AT FH WESTKÜSTE
Prof. Dr. Eric Horster is Professor for International Tourism Management at FH Westküste and a board member of the German Institute for Tourism Research. His focus is on innovation management in tourism – from data-driven decision-making and customer experience to open data and smart destinations. In research and practice, he works with creative methods to design effective and user-centric digital solutions. With his academic and practical perspective, he provides impetus for the digital transformation of the industry.
He demonstrates in a structured, practical way, with an eye for the essentials, how data can be intelligently used, decision-making processes improved, and new forms of collaboration developed. His publications and activities can be found at eric-horster.de
FH Westküste
There needs to be a hunger for innovation. Solely relying on external funding makes one complacent. Ultimately, the market decides what innovation is. Through an open innovation culture, partners grow together. The result is something greater than the sum of its individual parts.