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FÖHRgreen
Sustainability Concept
Föhrgreen – Not at the expense of tomorrow, not at the expense of elsewhere.
Föhr Tourism GmbH
As the first German North Sea island in the Wadden Sea National Park, Föhr launched its own sustainability brand in 2020: the local tourism organization Föhr Tourismus GmbH developed FÖHRgreen, an initiative with high recognition value that meets future demands for identity-forming, environmentally conscious, and authentic holidays.
It aims to generate momentum from within the tourism sector, raise awareness for sustainability among guests and locals, and initiate future-proof changes for Föhr as both a holiday destination AND a living space. FÖHRgreen businesses actively serve as role models for future viability in the areas of gastronomy, manufacturing, accommodation, and experiences. FÖHRgreen serves as an example and guide for other destinations in introducing their own sustainability initiatives.
The term 'sustainability' is often abstract and sometimes used excessively. FÖHRgreen makes it tangible, visible, and experienceable, raising awareness among businesses, guests, and locals for the future of the island as both a holiday destination AND a living space. Because sustainable commitment is best achieved together.