DSTNCMP-PREMIUMpartner
AI AGENTS
FEBRUARY 11, 2026 BY STEFAN HUBER
AI Initiative from Europe for Tourism Stakeholders
An initiative that shares knowledge, develops applications, and ensures the future is not left to chance – responsibly, practically, and with a European focus. According to Stefan Huber, CEO and CTO of destination.one, a collaborative approach is essential to navigate the transformation in tourism brought about by AI.
The one.intelligence marketplace is the answer to the changes driven by AI – an open ecosystem that unites creative minds, technological expertise, and tourism know-how. We invite the tourism industry not merely to consume AI, but to actively participate in shaping its future.
Destinations, hotels, and tourism businesses can leverage AI practically without getting bogged down in complex technology. destination.one's one.intelligence marketplace offers a new approach: All solutions are developed by tourism professionals, for tourism professionals – specifically tailored to the industry's real-world challenges.
one.intelligence marketplace as a Curated App Platform
Following the proven app store principle, tourism stakeholders can access a wide range of AI applications through the curated platform, without needing to employ their own developers.
All applications are EU-hosted and GDPR-compliant. European Large Language Models such as Mistral, hosted on destination.one's servers, ensure uncompromising digital sovereignty.
Various roles collaborate within the ecosystem: Solution Builders develop customized applications. Model Creators provide advanced AI models. Workflow Integrators optimize existing processes. Infrastructure Providers secure the technical foundation, while Ambassadors and Success Coaches share knowledge and support implementation.
oi-Calls for Enhanced Cost Control
A key advantage: The oi.calls concept – the unified currency within one.intelligence – eliminates complicated licensing models. AI transactions are converted into oi.calls, and fixed quotas therefore provide planning certainty and complete cost control, regardless of the underlying AI models.
In my presentation at DSTNCMP²⁶, during the session "Properly Implementing AI Agents Internally," I will introduce the one.intelligence marketplace and feature partners who are already successfully working with the platform. This includes AI consultants, workflow integrators, and platform providers.
Further Information
This presentation is a preview of the session "Properly Implementing AI Agents Internally – Concrete Frameworks for Practice" within the "Communication & Personalization" track.