DSTNCMPPremium Partner
AI AGENTS
ON FEBRUARY 11, 2026, BY STEFAN HUBER
European AI Initiative for Players in the Tourism Industry
An initiative that shares knowledge, develops applications, and doesn’t leave the future to chance—one that is responsible, practical, and European: According to Stefan Huber, CEO and CTO of destination.one, in light of the changes brought about by AI, a collaborative approach is essential for shaping the transformation of the tourism industry.
The answer to the changes brought about by AI is the one.intelligence marketplace —an open ecosystem that brings together creative minds, technological expertise, and tourism know-how. We invite the tourism industry not only to consume AI, but also to actively help shape it.
Destinations, hotels, and tourism businesses can make practical use of AI without getting bogged down in complex technology. The one.intelligence marketplace from destination.one offers a new approach to this: All solutions are developed by tourism professionals for tourism professionals —tailored to the real-world challenges of the industry.
one.intelligence marketplace as a curated app platform
Based on the tried-and-true App Store model, tourism stakeholders can access a wide range of AI applications through the curated platform without having to hire their own developers.
All applications are hosted in the EU and are GDPR-compliant. On destination.one’s servers, European large language models such as Mistral ensure digital sovereignty without compromise.
Various roles work together within the ecosystem: Solution Builders develop customized applications. Model Creators provide advanced AI models. Workflow Integrators optimize existing processes. Infrastructure Providers ensure the technical foundation, while Ambassadors and Success Coaches share knowledge and provide support during implementation.
oi-Calls for Better Cost Control
A key advantage: The oi.calls concept—the standard currency used in one.intelligence— eliminates the need for complicated licensing models. AI transactions are converted into oi.calls. Fixed quotas create thus planning certainty and full cost control, regardless of which AI models are running in the background.
In my presentation at DSTNCMP²⁶, during the session titled “Using AI Agents Effectively Internally,” I will introduce the one.intelligence marketplace and give the floor to partners who are already successfully working with the platform—from AI consultants to workflow integrators to platform providers.
More Information
This presentation offers a preview of the session “Using AI Agents Effectively Internally—Concrete Frameworks for Practice” in the “Communication & Personalization” track.