EVERYTHING IS AI - INA FUCHSHUBER

The paper "The High Art of Destination Management 4.0" from Lucerne University of Applied Sciences and Arts illustrates the immense scope of topics and tasks for DMOs. Jürg Stettler and Hansruedi Müller require almost 100 (!) pages to describe the responsibilities of destination management organizations. "The overlap between AI/KI and DMO tasks should therefore be substantial," Ina concludes.

Marketing campaigns need to be managed – across all social media channels, nationally and internationally, of course. Locals and guests must be provided with information, infrastructure maintained and developed, nature protected, and much more. Ina remarks: "How appealing then is the promise that everything will now become much simpler with AI, as an intelligent assistant will always be by your side!"

But how do these dreams of AI taking over our (unloved) tasks become reality?

In the session "Current AI Tools and their Applicability in Tourism," we will discuss, exchange experiences, and explore applications for how to easily integrate the broad field of AI into daily routines in a few key areas. We will examine the fields where, in particular, generative AI in tourism can be deployed most effectively and efficiently.

This is how the comprehensive topic of AI will be operationalized. We will primarily focus on the following areas:

• Customer Service
• Data Generation and Management
• Legal requirements, e.g., for accessibility and plain language

We are not building castles in the air, but rather looking at tools and approaches that can be used today.

infomax websolutions contributes its experience from its projects and products: For example, the imx.Platform has been offering AI-supported translation services for years and expanded these a few months ago to include AI-based text generation services.

CLICK HERE FOR THE THEME OVERVIEW

^{Hero Image: Photo by Alexander Sinn on Unsplash}