EVERYTHING IS AI - INA FUCHSHUBER

The paper“The Fine Art of Destination Management 4.0” by the Lucerne University of Applied Sciences and Arts demonstrates just how vast the range of topics and responsibilities of a DMO is. Jürg Stettler and Hansruedi Müller need nearly 100 (!) pages to describe the tasks of destination management organizations. “There’s likely to be a significant overlap between AI and the tasks of DMOs ,” Ina concludes.

Marketing campaigns need to be managed—across all social media channels, both nationally and internationally, of course—locals and visitors need to be provided with information, infrastructure needs to be maintained and developed, nature needs to be protected, and much more. Ina: “How wonderful it sounds to hear the promise that AI will now make everything so much easier, because you’ll always have a smart little helper by your side!”

But how can the dream of an AI that takes over our (unwanted) work become a reality?

In the session“Current AI Tools and Their Applications in Tourism,”we’ll discuss these topics, share experiences, and explore practical ways to easily integrate AI—a broad field— into our daily routines in a few specific areas. We’ll examine the areas where generative AI, in particular, can be used most effectively and efficiently in tourism.

This is how the broad topic of AI is put into practice. In doing so, we focus primarily on the following areas

• Customer Service
• Data Generation and Management
• legal requirements, e.g., regarding accessibility and plain language

We're not building castles in the air here; instead, we're looking at tools and approaches that can be used right now.

infomax websolutions draws on the experience it has gained from its projects and products: For example, the imx.Platform has been offering AI-powered translation services for years and expanded these services a few months ago to include AI-based text generation services.

CLICK HERE FOR THE TOPIC OVERVIEW

^{Hero Image: Photo by Alexander Sinn on Unsplash}