DSTNCMP-PREMIUMpartner
THE DSTNCMP APP
May 14, 2024
Guestnet App for all DSTNCMP24 Participants
Immerse yourself in the region, identify local offers and authentic experiences, follow restaurant and excursion recommendations, or get tips for a night out at the bars – the Guestnet app makes it all possible.
Participants of DSTNCMP24 can test it directly in Bregenz. The conference app also provides all event information on your smartphone. Users can even register directly for the workation experiences – provided there are still places available. Perhaps it's better to register right away.
Desire for Authenticity
A Keynote by Martin Tauber
Travelers are increasingly seeking authentic experiences that connect them with local life at their destination. "Workations" like DSTNCMP24 in Bregenz embody this trend by combining modern work models with traditional, local values and excursion destinations.
Guests want to engage more locally. They seek deeper and more authentic experiences that offer insights into the local culture and at the same time strengthen the local economy. They want to buy local products, use local services, and be part of the community, even if only for a short time.
Crucial for the success of these travel models for the destination is the ability to effectively communicate and highlight such experiences. Central to this is a comprehensive communication strategy that involves and promotes local retailers and service providers. Through targeted measures in guest communication, not only can traveler satisfaction be increased, but also a positive contribution to the local community can be made. This forms the basis for a successful and sustainable integration of travelers into the local life of the destination.
Brixen as a Best Practice
An outstanding example of the successful implementation of this idea is the city of Brixen in South Tyrol. Here, urban life, including culture, shops, restaurants, bars, as well as the surrounding nature and recreational opportunities, are presented as a complete package and made accessible through various communication channels.
In cooperation with Guestnet, Brixen provides its accommodation providers with free digital guest folders. These can be enriched with additional information and enable accommodation providers to communicate effectively with their guests by clearly presenting valuable local information and offers. This not only offers guests an additional service but also significantly increases the visibility of available content.
Use Case DSTNCMP-App
Guestnet also visualized this approach within the DSTNCMP24 in Bregenz, combining all event-related information with interesting facts about Bregenz and its surroundings. Participants thus have the opportunity to consume conference content, register for the offered experiences, and find information about the numerous bars in Bregenz for a relaxed end to the day.
Further information
This insight offers a preview of the session "Better Offer Communication & Visibility for Local Partners" in the theme track "Trendy Market Potentials".