DSTNCMPPremium Partner
THE DSTNCMP APP
May 14, 2024
Guestnet App for All DSTNCMPParticipants24
Immerse yourself in the region, discover local attractions and authentic experiences, find restaurant and excursion recommendations, or get tips for a night out hopping from bar to bar—the Guestnet app makes it all possible.
The participants of the DSTNCMP24 can test it out right in Bregenz. The conference app also delivers all the event information straight to your smartphone. Users can even sign up directly for the “workation” experiences—provided there are still spots available. You might want to sign up right away.
Desire for Authenticity
A Thought from Martin Tauber
Travelersare increasinglyseeking authentic experiences that connect them with local life at their destination. "Workations" such as the DSTNCMP24 in Bregenz embody this trend by combining modern work models with traditional, local values and attractions.
Guests want to engage more with the local community. They want deeper, more authentic experiences that offer insights into the living culture while also supporting the local economy. They want tobuy local products, use local services, and be part of the community, even if only for a short time.
The key to the success of these travel models for the destination is the ability to effectively communicate and highlight such experiences. Central to thisis a comprehensive communication strategy that involves and highlights local merchants and service providers. Through targeted guest communication initiatives, it is possible not only to increase traveler satisfaction but also to make a positive contribution to the local community. This forms the foundation for the successful and sustainable integration of travelers into the local life of the destination.
The City of Brixen as a Best-Practice Example
An outstanding example of the successful implementation of this idea is the city of Brixen in South Tyrol. There, urban life—including culture, shops, restaurants, and bars—is presented alongside the surrounding nature and recreational opportunities as a complete package and promoted through various communication channels.
In cooperation with Guestnet, Brixen provides itslodging establishments with digital guest guides free of charge. These guides can be enhanced with additional information and enable lodging establishments to communicate effectively with their guests by clearly presenting valuable local information and offers. This not only provides guests with an additional service but also significantly increases the visibility of the available content.
DSTNCMP App Use Case
Guestnet has also adopted this approach within the framework of the DSTNCMP24 in Bregenz, combining all event-related information with interesting facts about Bregenz and the surrounding area. This gives participants the opportunity to access conference content, sign up for the experiences on offer, and find out about the many bars in Bregenz for a relaxing end to the day.
More information
This preview offers a glimpse into the session "Better Communication of Offers & Visibility for Local Partners" in the "Trending Market Potentials" track .