Presentation by HomeToGo at the DSTNCMP²⁵

Find the perfect destination with free-text prompts.

Attributional Bookings & AI open up entirely new dimensions in booking.

It sounds like a pipe dream, but it’s increasingly becoming a reality: Instead of using various filters to narrow down their search for the best travel destination, guests are already using free-text prompts to find their ideal destination—prompts that sound something like this: "I’m looking for a place to stay with a pool for 2 adults, 1 child (age 3), and our dog. It’s important to have a large yard, be close to the ocean, offer breakfast service, and have Netflix."

What guest would want to click through long lists of filters and selection criteria when searching for the right vacation destination, when all they have to do is express their preferences? AI-powered technologies are revolutionizing traditional travel booking. Stefan Grimm’s keynote address will shed light on the resulting requirements, using the personalized offers on HomeToGo as an example.

What Do Attributional Bookings Mean for Tourist Destinations?

How should offers be designed so that they can be included in the hyper-personalized selection? DMOs, too, must ensure that even the most complex inquiries don’t fall on deaf ears: Even a search for “A four-day vacation in the countryside for two adults and our 3-year-old child. Mom wants to go rock climbing, Dad wants to visit a museum, and we absolutely need playgrounds and delicious ice cream shops nearby!” should lead to a tailor-made, exciting, and bookable offer.

In the "Attributional Bookings" session, we’ll explore what this shift might look like in practice and what opportunities it presents for destinations. Personalized travel creates authentic, user-centered experiences that truly meet the diverse and individual needs of guests. Join us and help shape the future of personalized travel!