CAMPING TOURISM & PUBLIC WELFARE – KATHARINA GERIGK

April 9, 2024

Elevating public welfare through camping tourism?

For sustainable development and prosperity of the destination.

Katharina Gerigk has reflected on the theme "Trendy Marketing Potentials" at DSTNCMP²⁴ in Bregenz. She is the Managing Director of onlinejungle.camp GmbH. This company, part of the feratel group, focuses on online management and online sales for campsites. For sustainable development and prosperity of the destination.

Insight by Katharina Gerigk

With almost 1.9 million vehicles in Germany alone, camping is not only a popular travel format but also a significant economic factor. The multiplier effect of a camping trip, determined for the first time by dwif to be 11.8, highlights the enormous economic impact of this form of tourism. Destination Management Organizations (DMOs) can benefit from this knowledge by incorporating the multiplier effect into their tourism strategies and marketing campaigns.

Promoting camping tourism can not only lead to an increase in visitor numbers but also contribute to the sustainable development and prosperity of the entire destination.

Integrating camping and pitch sites into the digital infrastructure

However, motorhome owners often search for a long time for pitches, especially at tourist hotspots, which leads to additional strain on destinations due to traffic. By integrating camping and pitch sites into the existing system infrastructure, particularly in the digital sector, destinations can manage these challenges and direct traffic more efficiently to minimize the impact on the environment and quality of life in the region.

In an era where travelers are increasingly seeking authentic experiences and sustainable travel options, close collaboration between the camping industry and DMOs is crucial.

Forging new partnerships

Through innovative technologies, creative marketing strategies, and the creation of inviting and sustainable camping destinations, the attractiveness of camping tourism can be enhanced and new target groups reached. Our workshop offers a dynamic platform to exchange best practices, forge new partnerships, and collectively shape the future of the camping industry. Be part of this inspiring exchange and help prepare the camping industry for the challenges and opportunities of the 21st century!

Further Information