CAMPING TOURISM & THE COMMON GOOD – KATHARINA GERIGK

With nearly 1.9 million vehicles in Germany alone, camping is not only a popular form of travel but also a significant economic factor. The multiplier effect of a camping trip—calculated for the first time by dwif at 11.8—highlights the enormous economic impact of this form of tourism. Destination Management Organizations (DMOs) can benefit from this insight by incorporating the multiplier effect into their tourism strategies and marketing campaigns.

Promoting camping tourism can not only lead to an increase in visitor numbers but also contribute to the sustainable development and prosperity of the entire destination .

However, RV travelers often spend a long time searching for parking spots, especially in tourist hotspots, which places an additional burden on destinations due to traffic. By integrating campgrounds and parking areas into the existing infrastructure—particularly the digital infrastructure—destinations can manage these challenges and direct traffic more efficiently to minimize the impact on the environment and the quality of life in the region.

At a time when travelers are increasingly seeking authentic experiences and sustainable travel options, close collaboration between the camping industry and DMOs is crucial.

Through innovative technologies, creative marketing strategies, and the creation of inviting and sustainable camping destinations, the appeal of camping tourism and new target groups can be reached. Our workshop offers a dynamic platform to share best practices, forge new partnerships, and shape the future of the camping industry together. Be part of this inspiring exchange and help prepare the camping industry for the challenges and opportunities of the 21st century!

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• Header image by Hanson Lu on Unsplash