RELIEF + CLARITY

On February 10, 2026 By Susanne Gregori

The new strategy: Relief and Clarity

Overload is not a personal but a systemic problem – and systems can be designed. How this is done will be demonstrated by Susanne Gregori, Head of Sales at secra bookings GmbH, in her keynote for the session "Strategies against Information Overflow, Data Chaos & Bureaucracy" on May 6 in Brixen.

Strategies against information overload, data chaos, and bureaucracy rarely fail due to a lack of tools – but often because of the opposite. Susanne will show how streamlining becomes a strategic competence: through simplification, prioritization, and systems that truly help.

For many tourism organizations, it's an everyday reality: too many channels, too many files, too many inquiries – and ultimately too little time for what truly matters. This overload is not just a "perceived problem" but measurably impacts effectiveness: decisions take longer, tasks are duplicated, data loses trust, and teams find themselves constantly reacting instead of proactively shaping.

Prioritizing beyond new tools: Answers to some questions

What information do we truly need – and what is just "constant noise"?
Where do duplicate data maintenance and unnecessary coordination occur?
Which data points must be reliably accurate for us ("Single Source of Truth")?
Which processes consume the most energy – and yield the least impact?
What would be a small step that immediately provides noticeable relief?

"More tools" are rarely the solution – true streamlining comes from clear priorities, reliable data points, and processes that support daily operations instead of creating additional work. The focus is on a shift in perspective: streamlining is not a convenience but a strategic leadership task. Because only when daily chaos becomes manageable can digitalization, collaboration, and future topics truly take hold.

The keynote aims to provide orientation, present concrete thought models and practical approaches for destinations to regain clarity – and how systems can serve as a stable foundation to reduce friction and effectively consolidate work.

Susanne Gregori, Head of Sales at secra bookings GmbH

Further Information