Tracking Garden

WHAT DEFINES US?

Web analytics is an important source of insights into a company’s target audience for any business with a website, and it’s often one of the most powerful tools for improving the performance of its online sales channel. At the same time, however, it’s a highly complex subject that’s constantly evolving, and very few companies have professional web analysts on staff.

That’s where we come in—we’re here to help you navigate the jungle of web analytics. We ensure that you not only measure the right things, but also visualize them in a way that allows you to make meaningful and effective decisions based on the data .

A more challenging legal and technical environment does not make web analytics obsolete. Quite the contrary: well-designed and innovative web analytics are becoming increasingly important.

Mathais Bendl, CEO of Tracking Garden GmbH

When are we the right fit?

DATA COLLECTION

Reliably collect the right data for your business model. We'll help you set up the tag management and web analytics systems that are right for you (Google Analytics, Matomo, etc.), as well as tracking for your marketing partners.

DATA VISUALIZATION

Just having data isn't enough. We'll help you visualize it clearly so you can identify the right optimization measures.

CONSENT MANAGEMENT

In the maze of data protection regulations, we act as technical consultants to help you properly integrate third-party providers into your website and customize the cookie banners to meet your needs.