Urs Treuthardt

Urs helps destinations, cities, and conference and convention venues strategically leverage business events to increase value, ensure capacity utilization, and clearly position themselves in the market. At the same time, he supports organizations and executives in making data-driven decisions so that data can be transformed into concrete courses of action and robust business models.

With over 20 years of leadership experience in the tourism industry in Switzerland, Austria, and England, he combines strategy, practical experience, and empathy—as a consultant, sparring partner, and host at data:room, where dialogue and implementation come together.