WORKSHOW²⁵ & TICKETS DSTNCMP²⁶

September 3, 2025

DSTNCMP²⁶: SEARCHING FOR A NEW UNDERSTANDING OF TOURISM

Tourism in German-speaking Europe is at a turning point. A paradigm shift is evident, and the first principles of a new understanding of tourism became clear at the15th DestinationCamp, held in Düsseldorf in June. This is vividly documented in the recently publishedWERKSCHAU²⁵.

We need the courage to make value-driven decisions. The scope of work for destination organizations continues to evolve. More than ever, tourism leaders are called upon to consistently and comprehensively involve stakeholders and local residents in co-creative processes.

Summary by Benjamin Buhl, Managing Director of the organizing company netzvitamine GmbH

Spanning 224 pages,WERKSCHAU²⁵ presents the key findings and insights from more than 250 participants across 38 sessions, workshops, and academy presentations. The session reports are complemented by articles on the legendary supporting program in the capital of North Rhine-Westphalia, as well as the workation and experiential activities offered in the afternoons.

The print edition ofWERKSCHAU²⁵ is available for 49.00 euros (plus shipping) here . Previous issues are also available for free download as PDFs on the website.

For "online-only users,"WERKSCHAU²⁵ is now also available for the first time as an interactive e-magazine at
under werkschau.destinationcamp.com.

DSTNCMP²⁶ MAY 5–7, 2026 IN BRIXEN, SOUTH TYROL

The 16th DestinationCampwill build on the latest findings. However, the topics will once again be expanded based on an online survey of all interested parties.

TheDSTNCMP²⁶ will take place May 5–7, 2026, in Brixen, South Tyrol, alongside the legendary "Water Light Festival.” Every two years, the festival’s artistic projections transform the historic fountains and medieval facades of this cultural metropolis—situated between Brenner and Bolzano—into an open-air gallery.

Tickets forDSTNCMP²⁶ are now available. Prices remain the same as this year, and the discounts introduced in 2025 for participants from DMOs, the tourism industry, and universities will continue to apply. An additional 10 percent early-bird discount is available for bookings made by October 31. Customers of premium partners and companies that report on their social impact receive a 15 percent discount.

Detailed information on the program and an initial overview of topics are already available online.

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