Guestnet at the DSTNCMP²⁶ in Brixen, South Tyrol

WHEN THE SYSTEM THINKS FOR ITSELF

In his keynote address for the AI session in the "Female Leadership" track on Thursday, Martin Tauber highlights how AI enables new value creation. The co-founder and CEO of Guestnet explains how the WebApp has evolved from a digital guest folder into a comprehensive Guest Experience Operating System.

Guestnet is now the central digital infrastructure for lodging businesses. The platform consolidates guest information, automates communication, reduces operational workload, and creates additional revenue opportunities—right within the daily work environment of the front desk and management.

The demands are increasing

Guests expect personalized recommendations rather than general advice.
There is a shortage of employees.
Processes are becoming more complex.
And value is no longer created by information alone, but by relevance.

Guestnet Expands Its Role—With Integrated AI

Example: A guest is traveling with a dog, staying for three nights, and is interested in hiking.

The system recognizes patterns, interests, and the context of your location—and automatically suggests suitable tours, dog-friendly restaurants, or alternative activities for bad weather. Not static, but dynamic. Not random, but data-driven.

Greater Value Creation for Accommodation Businesses

Additional revenue is systematically generated through personalized recommendations.
Requests for information are kept to a minimum.
Employees gain time to truly act as hosts.
Decisions are based on usage data rather than gut feelings.

Accommodations are becoming a key driver for the destination

Destinations also benefit from Guestnet: They can reach guests directly at their accommodations, which serve as a multiplier. Content is delivered in a targeted manner, visibility is increased, and the workload on staff is reduced.

Guestnet Becomes a Management Tool

These smarter structures foster resilience: less dependence on human resources, faster responses to guest needs, and, despite increasing complexity, more stable value creation.