Guestnet at DSTNCMP²⁶ in Brixen, South Tyrol

WHEN THE SYSTEM IS INTELLIGENT

In his presentation for the AI session within the Female Leadership theme on Thursday, Martin Tauber highlights how AI enables new value creation. The co-founder and CEO of Guestnet demonstrates how the web app has evolved from a digital guest directory to a comprehensive Guest Experience Operating System.

Today, Guestnet is the central digital infrastructure for accommodation providers. The platform bundles guest information, automates communication, reduces operational efforts, and creates additional revenue potential – directly within the daily work environment of reception and management.

Demands are increasing

Guests expect individual recommendations instead of general information.
Staff are scarce.
Processes are becoming more complex.
And value creation no longer arises from information alone, but through relevance.

Guestnet expands its role – with integrated AI

Example: A guest travels with a dog, stays three nights, and is interested in hiking.

The system recognizes patterns, interests, and context of stay – and automatically suggests suitable tours, dog-friendly restaurants, or an alternative bad-weather program. Not static, but dynamic. Not random, but data-driven.

More value creation for accommodation providers

Additional revenue is generated systematically through personalized recommendations.
Information requests are minimized.
Employees gain time for their true host role.
Decisions are based on usage data instead of gut feeling.

Accommodations become a multiplier for the destination

Destinations also benefit from Guestnet: They reach guests directly in the accommodations, which act as a multiplier. Content is specifically displayed, visibility is increased, and staff are relieved.

Guestnet becomes a management instrument

More intelligent structures create resilience: Less dependence on human resources, faster reaction to guest needs, and despite increasing complexity, value creation is more stable.