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SINUS MILIEU MARKETING – Sabine Ahlemeier
On May 12, 2025 by Sabine Ahlemeier
Unlock Data, Reach Target Groups: Using Sinus Milieus for Targeted Marketing
In combination with the destination's booking data, Sinus Milieus can provide valuable insights, on the basis of which regional marketing strategies and sales measures can be developed fact-based – rather than intuitively.
This ACADEMY session will use concrete examples to demonstrate the added value that Sinus Milieus offer in tourism. For instance, it can be analyzed how booking behavior (e.g., type of accommodation, length of stay, average expenditure) differs depending on the milieu.
Supplemented by mobility data, it becomes visible how guests behave on site: Which attractions are visited? How long do they stay? What is the proportion of international visitors? Especially in city tourism, where guest data is often unavailable, this creates a new level of transparency.
Sinus Milieus help in creating target group-specific content
The knowledge gained about target groups can be specifically used for the development of personas and the optimization of campaigns. Here too, Sinus Milieus offer a clear advantage: They help in creating target group-specific advertising materials and content. By spatially locating target group potentials, you can direct your campaigns precisely to where your future guests are – efficiently, accurately, and cost-effectively.
Further Information
This keynote is a preview of the session "Unlock Data, Reach Target Groups: Booking and Mobility Analyses with Sinus Milieus"