MB Micromarketing

MBM as a Driving Force at the DSTNCMP²⁵

"Decoding Data, Reaching Target Audiences: Using the Sinus-Milieus for Targeted Marketing"

What makes us who we are?

We love data.

We help our clients better understand their bookers, guests, visitors, and prospects, and gain insights into their interests. To do this, we use market research data as well as our own microgeographic market database. As an exclusive partner of the Sinus Institute, we have scaled up the well-known social milieu model. In addition, our mobility data allows us to visualize the travel patterns of vacationers and day-trippers. With the Booking Report, we analyze the demographic characteristics of those who book a hotel or destination.

We leverage our many years of analytical expertise to help our clients make better decisions—such as determining which offers in which locations are the right fit for their customers. This strengthens loyalty among existing customers and attracts more new ones. This is further supported by delivering targeted advertising through the most effective advertising channels. This makes results measurable and success predictable.

We see ourselves as partners to our clients and prioritize their needs. Our goal is to provide a customized solution so that their target audience receives the right offer for a relaxing vacation or an inspiring cultural event.

Rolf Küppers

When are we the right choice?

When you need 360° solutions tailored to your target audience!

Sinus-Milieus® in Microgeography

You use the established target audience model to guide your strategic direction and expand your offerings. Key insights from travel analysis can be applied to your guest profile, allowing you to identify and tap into new opportunities.

Mobility Data

You’ll learn where your guests are from, which attractions they visit, and what other leisure interests they have. The MBM Destination Report provides key insights into the visitor profile of your destination and also distinguishes between day visitors and overnight guests.

Media Planning and Advertising

With the help of Sinus-Milieus®, you can reach your target audiences through the appropriate advertising channels with the right message. MBM supports you in optimizing billboard locations, websites, online and mobile marketing, as well as in selecting addresses and distribution areas for print advertising.