MB Micromarketing

MBM as a source of inspiration at DSTNCMP²⁵

"Unlocking Data, Reaching Target Groups: Achieving Targeted Marketing with Sinus Milieus"

What defines us?

We love data.

We help our clients better understand their bookers, guests, visitors, and prospects and gain insights into their interests. For this, in addition to market research data, we also use our own micro-geographical market database. As an exclusive partner of the Sinus Institute, we have applied the well-known milieu model geographically. Furthermore, with our mobility data, we can visualize the movements of holidaymakers and day-trippers. With the Booking Report, we analyze the target group characteristics of bookers for a hotel or destination.

We leverage our many years of analysis expertise to help our clients make better decisions, e.g., which offers are right for their customers in which locations. Existing customers are better retained, and more new customers are acquired. This also includes the targeted deployment of advertising through optimal channels. Results thus become measurable and successes plannable.

We see ourselves as partners to our clients, prioritizing their needs. Our goal is to deliver tailored solutions so that their target audience receives the right offer for a relaxing holiday or an inspiring cultural event.

Rolf Küppers

When are we the right fit?

When 360° solutions for your target audience are needed!

Sinus Milieus® in Microgeography

You use the established target group model for your strategic alignment and the expansion of your offerings. Important insights from travel analysis can be applied to your guest structure, and new potentials can be localized and addressed.

Mobility Data

You learn where your guests come from, which sights they visit, and what other leisure interests they have. The MBM Destination Report provides important insights into the visitor structure of your destination and also differentiates between day-trippers and overnight guests.

Media Planning and Advertising

Your target groups can be addressed with the right message on the appropriate advertising channel using Sinus Milieus®. MBM supports you in optimizing billboard locations, websites, online and mobile marketing, as well as in selecting addresses and distribution areas for print advertising.