The ACADEMY Sessions at DSTNCMP²⁶

Knowledge to Go: the DSTNCMP²⁶-Academy

Since their introduction in 2023, the sessions by netzvitaminePARTNER as part of the ACADEMY series have become popular presentations at DestinationCamp.

The four AKADEMIE units are offered in parallel with the workshops and sessions across the seven thematic strands. They serve less to develop a topic and more to provide in-depth familiarity with tools and processes. Four premium partners will present their latest tools and solutions for the industry.

The first session on Wednesday will immediately cover a broad scope: AVS aims to demonstrate how benefit cards and guest cards can evolve from a tourism tool into a regional platform. New collaborations and a holistic approach to offer design transform these card systems into strategic instruments for shaping a region's living environment.

In the second AKADEMIE session, Pixelpoint/dataCycle will demonstrate how data architecture and data management will be crucial for a region's future viability. The goal is to ensure a closed dataCycle, independent of changing frontends. How this can be achieved will be examined in three steps using the example of the feratelAiplus voicebot.

MBM will intensify its target group insights with Sinus Milieus through AI-based deep dives in the first session on Thursday. By seamlessly transferring analysis results into AI-supported systems, campaigns can be precisely managed based on origin region, milieu, and demand, and concrete steps for offer development and media planning can be derived.

In the second AKADEMIE session on Thursday, NumBirds aims to demonstrate how destinations and tourism companies can develop a communication logic with strategic impact from existing data, the right KPIs, and AI support. The focus will be on how segmentation, content, timing, and offer selection can interact more intelligently, and what role AI can play in effective guest communication.