The AKADEMIE Sessions at DSTNCMP²⁶

Knowledge on the Go: The DSTNCMP²⁶-Academy

Since their introduction in 2023, they have become popular presentations at DestinationCamp: the netzvitaminePARTNER sessions as part of the AKADEMIE series.

The AKADEMIE’s four sessions are offered in parallel with the workshops and sessions in the seven thematic tracks. Rather than focusing on exploring a specific topic, they are designed to provide an in-depth look at tools and processes. Four premium partners will present their latest tools and solutions for the industry.

The first session on Wednesday will cover a wide range of topics: AVS aims to demonstrate how VorteilsCards and guest cards can be developed from tourism tools into regional platforms. New partnerships and a holistic approach to designing offerings transform these card systems into strategic instruments for shaping a region’s living environment .

In the second AKADEMIE session, Pixelpoint/dataCyclewill demonstrate how data architecture and data management will be crucial to a region’s future viability. The goal is to ensure a closed dataCycle regardless of changing front ends. We’ll explore how this can be achieved in three steps using the feratelAiplus voicebot as an example.

MBM will deepen its target audience insights using Sinus-Milieus through AI-based deep dives during the first session on Thursday. By seamlessly integrating the analysis results into AI-supported systems, campaigns can be precisely tailored by region of origin, social milieu, and demand, and concrete steps for product development and media planning can be derived.

In the second AKADEMIE session on Thursday, NumBirds will demonstrate how destinations and tourism companies can use existing data, the right KPIs, and AI support to develop a communication strategy with strategic impact . The focus will be on how segmentation, content, timing, and offer selection can interact more intelligently, and what role AI can play in effective guest communication.